MENU DESIGN - from €140
"A restaurant’s menu is a very powerful brand statement. In fact, you are what you offer."
The question might be how do you plan a restaurant menu? The number one factor is to appreciate that your restaurant menu will have a very significant impact on all aspects of your catering business. It will dictate how many staff members you will need in the kitchen to produce the food on your menu. Which in turn will determine you pricing. It will also affect how your establishment performs from the perspective of average order value. Put another way, how much is each person going to spend when they eat at your restaurant?
You will have a lot of aspects to consider to ensure your restaurant menu will deliver your desired expectations regarding how you want the restaurant to feel for your clientelle and for your team of employees.
The first questions to consider is: How does a restaurant menu represent my idea for my restaurant? You also want to know how many dishes you are going to offer your customers. Will you be offering a la Carte, individual items from the menu, or will you be offering a fixed price menu where they can order several choices at the same price. Will you be offering an Early Bird option?
All of these decisions will depend on the style of your restaurant, the level of service, the level of price and the clientelle you want to attract into your establishment.